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Pick of the Business Internet July 19th.

Internet Enabled Business

Image via Wikipedia Here’s my selection of the best articles from the Business Internet last week. Do you get really ticked off by those commercial WiFi spots, in stores, coffee shops, airports, and hotels etc.  You know the ones where the access is shown as public, but only so as you can login and buy [...]

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Infotainment Sales Strategy

Internet Enabled Business

Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for today’s content led selling. There was a time when the sales rep‘s first responsibility was knowing new jokes, and who to share them with. This customer would laugh like [...]

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Making the Internet My Front Office

Uncategorized

Is your Front Office the Internet?  If not you might want to think about making it so. We’ve spent the last year putting ours out there, and it’s paying dividends by the bucket load. OK so maybe you think it’s all a bit techy, or too much work, or just a little intimidating but let [...]

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Why Businesses Should Have a Blog

Uncategorized

A web site is pretty much a “must have” for most businesses these days, or at least a presence on somebody else’s.  It’s like a brochure but in web pages, not paper. Web sites were exciting ten years ago, but the Internet world has moved on. Static pages are past their sell by date, and [...]

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Selling By Blogging – Get Started Soon

Uncategorized

Building a five page web site for marketing these days is like taking a pen knife to a gun fight. Businesses that do that might get some fancy graphics with whiz-bang Flash images, but they don’t tell visitors/prospects/customers very much. OK to the copy writers can make some money carefully selecting the right words but [...]

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Getting Noticed By Search Engines

Uncategorized

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information.  Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course. We’re all part of the Search Engine’s eco-system – [...]

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No Secrets to Internet Marketing

Uncategorized

Time for me to eat humble pie, again I owe an apology to the Search Engine Optimization community for my naive criticism over the last year.  The more I find out, the more I recognize the value some experts generously share.

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Confused About Keywords

Uncategorized

Anybody starting an Internet based business is going to get confused about Keywords before very long. And having studied the subject for six months I’m not a lot better off.  So these comments aren’t made by me pretending to be an expert.  They’re more a summary of what we’ve found out, posted in the hope [...]

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