Web search engine

How To Advertise Your Business With Adwords

Internet Enabled Business

Did you know that when Google initially became known, its founders had no way to make money from their new search engine? That’s right. It wasn’t until Google Adwords came along, that Google was able to finally turn a profit, and a profit they have certainly made. Adwords bring Google over $1 billion per month! [...]

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Bloggers Boring Blogging About Blogging

Internet Enabled Business

Bloggers blogging about blogging are boring the crap out of me, and I imagine quite a lot of others. It used to be there were some generous souls sharing their secrets to help others exploit the new possibilities emerging from the Internet – or at least that’s the way it seemed. Their argument was we [...]

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Infotainment Sales Strategy

Internet Enabled Business

Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for today’s content led selling. There was a time when the sales rep‘s first responsibility was knowing new jokes, and who to share them with. This customer would laugh like [...]

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Share What You Know, and Know What You Share

Uncategorized

Once in a while, and increasingly frequent, things come along that help clarify what’s going on with the Business Internet. More often than not these fit in with strategies and tactics for selling.  Not surprisingly, because the Business Internet is now a lot to do with influencing people, and that’s what selling is, or should [...]

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Why Businesses Should Have a Blog

Uncategorized

A web site is pretty much a “must have” for most businesses these days, or at least a presence on somebody else’s.  It’s like a brochure but in web pages, not paper. Web sites were exciting ten years ago, but the Internet world has moved on. Static pages are past their sell by date, and [...]

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Getting Noticed By Search Engines

Uncategorized

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information.  Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course. We’re all part of the Search Engine’s eco-system – [...]

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A Free Idea for Big Box Retailers

Front Office Box

Update to this post – I see Tesco now has an iPhone app which does this, and more on top. It helps you find the nearest store, and stuff in in it. Smart – huh? They never told me it was anything to do with this post, but it’s certainly would be nice to think [...]

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No Secrets to Internet Marketing

Uncategorized

Time for me to eat humble pie, again I owe an apology to the Search Engine Optimization community for my naive criticism over the last year.  The more I find out, the more I recognize the value some experts generously share.

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Confused About Keywords

Uncategorized

Anybody starting an Internet based business is going to get confused about Keywords before very long. And having studied the subject for six months I’m not a lot better off.  So these comments aren’t made by me pretending to be an expert.  They’re more a summary of what we’ve found out, posted in the hope [...]

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