Web 2.0

Google Got It Right With Buzz

Image via CrunchBase Has Google got it right with Buzz? What do you think? From what I see the evidence just isn’t there right now. All of the noise and most of the activity is on Twitter. Maybe for kids and family Facebook has some sort of leadership, but Twitter has the mindshare, driven by [...]

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The Easy CRM Conspiracy

CRM

Have you heard of the Easy CRM conspiracy? It must be true. I read it on the Internet. Everywhere we look it’s there – Easy CRM. It must be true. Of course it’s all bollocks. I mean the Easy bit is all bollocks. That’s why its a conspiracy. There’s somebody keeps posting on Twitter – [...]

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A New Business Model Emerges

Internet Enabled Business

A new online business model emerges almost every day, and today we’ve seen another, really smart idea. Zemanta is offering PROMOTED links and I’d personally like to congratulate those guys on a brilliant idea. We’ve been using the Zemanta plugin in our blogs for a long time now. If you haven’t it’s well worth a [...]

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Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

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Our Sales Strategy for Social Media – So Far

Sales Strategies and Tactics

Our business needs a sales strategy for social media. We decided yesterday. Now the hard work of defining what that strategy should be. Which media should we use for what content, and or engagement, and how often. Should we publish, or monitor and converse? Should we be proactive or reactive? How much time should we [...]

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Yes We Do Need a Social Media Sales Strategy

Internet Enabled Business

Image via CrunchBase We definitely need a strategy for social media based selling. Like it or loathe it, the new paradigm is here to stay. We’ll either take advantage of its opportunities, or suffer its threats. But exploiting social media for selling isn’t simple. We’ve spent the last two years trying to understand where, and [...]

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Does a Social Media Selling Strategy Make Sense

Internet Enabled Business

Image via CrunchBase Can our businesses benefit from social media based sales? Can we afford the time spent on uncertain returns? Would we better off with the tried and trusted business models of the past? There’s lots of hype about the new paradigm, but very few measurable results to learn from. The problem is we [...]

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Social CRM Makes Sense At Last

Internet Enabled Business

Image via CrunchBase Social CRM has become a very popular topic over the last couple of years. It started with what I like to call the rim dwellers, people who spend their time watching all the innovations brought to Internet and figuring out what they’ll mean for everybody once they become mainstream. For the record [...]

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Best of the Business Internet – September 15th

Internet Enabled Business

The best of the business articles posted on the web selected by us for relevance, interest and a touch of humour are listed in our regular post. Front Office Box brings you great sales pipeline management software, real insight on managing sales and the best the Internet has to offer. This article has been distributed [...]

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