Twitter

Why Social Media Is a Complete Waste of Time

Social Media Marketing

Working with Social Media is a complete waste of time for businesses. Nobody listens, nobody’s interested, nobody cares what you think, or say or do. In fact the majority of people who tried Twitter, or Facebook or Linked In, or Stumbleupon, or You Tube, or Digg pretty soon gave up on the whole idea. There’s [...]

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A Role for Social Media in B2B

Social Media Marketing

Image via Wikipedia Does Social Media have a role in B2B relationships? I’ve been trying to find a role which makes sense, and so far a definitive answer has eluded me. What do you think? There’s no shortage of Social Media consultants extolling the potential for the genre to add value to business relationships, and [...]

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Social Tools Not So Social Anymore

Business Internet

Image via CrunchBase Free software on the Internet has reached its sell by date, or at least that’s the implication behind Ning‘s announcement highlighted in Mashable’s post Ning:Failures, Lessons and Six Alternatives It seems the run away train of Ning’s success is screeching to a halt with a decision to focus the business on making [...]

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Sales Training Ideas Which Work

Sales Manager

Training sales people is a problem faced by all business managers and especially training sales people newly joining our business. Whatever they’ve learned in previous roles doesn’t fit with our particular way of doing things. They may be accomplished hunters, closers and farmers but they still won’t understand our special value proposition – what makes [...]

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Sales Coaching You Don’t Need

Sales Coach

I’m really great at selling, just not very good when it comes to talking about price or asking for the order. This little gem came from somebody whose name’s long forgotten. It resonated with me, not because she didn’t like closing – lots of people feel like that – but because that particular forum was [...]

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Google Buzz for CRM

CRM

Just to prove how wrong I can be, here’s a confession of failure and another stab at proving the same point. Back in November I posted Sales and CRM with Google Wave. That was me being ever enthusiastic about the latest technology. The potential for conversation with that technology blows my mind. As usual my [...]

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Making Twitter Marketing Make Sense

Social Media Marketing

Maybe you’re like me – really interested in the potential of Twitter as a platform for meeting people, making friends and influencing markets? Maybe you’re more like me – frustrated at the difficulty of getting heard above the noise, finding people interested in the same topics, and getting their attention? If so you’ll be interested [...]

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Getting Heard Above the Noise

Business on the web

Did you try building an Internet presence and give up, put off by the need to be extrovert? Quite a number of the guys we do business with did exactly that. It’s hard to be brazen and shout when our culture dictates we be modest. That’s where the social media revolution falls down. It’s counter [...]

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Are You Bored With Social Media

Social Media Marketing

Regardless of what the numbers and pundits say there has to be a growing number of people who’re bored with Twitter, and Facebook and Linked In, plus all the others.  Just take a tour around people you know and see how often they make updates. Probably the reason is these sites are no longer niche. [...]

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Free Front Office Software

Front Office Box

Free Front Office Software By now most people who would use Search to find articles in blogs will be familiar with the the concept of FREE, but most will still wonder how it can ever make money. For some years now we’ve been trying to explain to the world our own strategy for competing on [...]

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