Twitter

Getting CRM Right 1st Time

You can avoid the CRM mistake everybody makes and here I’ll explain how you can do it. Ok, maybe the “everybody” is an exaggeration . Obviously I don’t know everybody who’s tried to implement CRM, so let me clarify by saying this is the mistake made by everybody I do know has tried – and [...]

Read the full article →

Google Got It Right With Buzz

Internet Enabled Business

Image via CrunchBase Has Google got it right with Buzz? What do you think? From what I see the evidence just isn’t there right now. All of the noise and most of the activity is on Twitter. Maybe for kids and family Facebook has some sort of leadership, but Twitter has the mindshare, driven by [...]

Read the full article →

Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

Read the full article →

Our Sales Strategy for Social Media – So Far

Sales Strategies and Tactics

Our business needs a sales strategy for social media. We decided yesterday. Now the hard work of defining what that strategy should be. Which media should we use for what content, and or engagement, and how often. Should we publish, or monitor and converse? Should we be proactive or reactive? How much time should we [...]

Read the full article →

Social CRM Makes Sense At Last

Internet Enabled Business

Image via CrunchBase Social CRM has become a very popular topic over the last couple of years. It started with what I like to call the rim dwellers, people who spend their time watching all the innovations brought to Internet and figuring out what they’ll mean for everybody once they become mainstream. For the record [...]

Read the full article →

The End of Linked In Isn’t the End

Internet Enabled Business

The end of Linked In is close now, or at least that’s the message in Is Linked In Checking Out? by Brad McCarty at TNW. It’s a good article, referring back to a previous piece in the same publication about the downward spiral in usage resulting from crappy old fashioned software and the lack of [...]

Read the full article →

Why Social Media Is a Complete Waste of Time

Internet Enabled Business

Working with Social Media is a complete waste of time for businesses. Nobody listens, nobody’s interested, nobody cares what you think, or say or do. In fact the majority of people who tried Twitter, or Facebook or Linked In, or Stumbleupon, or You Tube, or Digg pretty soon gave up on the whole idea. There’s [...]

Read the full article →

A Role for Social Media in B2B

Internet Enabled Business

Image via Wikipedia Does Social Media have a role in B2B relationships? I’ve been trying to find a role which makes sense, and so far a definitive answer has eluded me. What do you think? There’s no shortage of Social Media consultants extolling the potential for the genre to add value to business relationships, and [...]

Read the full article →

Social Tools Not So Social Anymore

Internet Enabled Business

Image via CrunchBase Free software on the Internet has reached its sell by date, or at least that’s the implication behind Ning‘s announcement highlighted in Mashable’s post Ning:Failures, Lessons and Six Alternatives It seems the run away train of Ning’s success is screeching to a halt with a decision to focus the business on making [...]

Read the full article →

← Previous Entries