CRM
The term CRM, the strategy of customer relationship management and the software system to support it, all leapt into business thinking at the start of the 21st. century. It was a misnomer then, and has been ever since. But it has been a very effective way of persuading big corporations to buy more software. By [...]
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Front Office Box
Front Office is rapidly becoming a modern generic term. Everybody seems to be recognising the need to have a Front Office, but I wonder if they’ve done the extra thinking about processes and systems. Without the right philosophy and tools any Front Office is nothing more than a new name for the typical call centre, [...]
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