social_crm

The Fall and Rise of the Sales Rep

Social CRM

Companies that rely on processes and numbers will be driven to commodity status. Whereas companies that build relationships will differentiate and prosper.

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Do You Need Personal CRM?

Personal CRM

Maybe our own Personal CRM system isn’t an oxymoron. Maybe it’s an absolute requirement as the focus of business turns from transactions to relationships.

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Relationships Are My “Running Shoes”

Social CRM

In selling I don’t need to be the prospect’s brother in law to get an edge. I just need to have more of a relationship than my competitors.

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