Social Media

Google Got It Right With Buzz

Image via CrunchBase Has Google got it right with Buzz? What do you think? From what I see the evidence just isn’t there right now. All of the noise and most of the activity is on Twitter. Maybe for kids and family Facebook has some sort of leadership, but Twitter has the mindshare, driven by [...]

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A New Perspective on Social Media?

Internet Enabled Business

Our social media sales strategy deliberations moved on considerably today, and then hit another wall of confusion. We spent the morning talking about our experiences using networks to reach and influence people. That reinforced our conviction. We’d been asked to talk to friends who manage a golf club. They’d heard some of the stories about [...]

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Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

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Our Sales Strategy for Social Media – So Far

Sales Strategies and Tactics

Our business needs a sales strategy for social media. We decided yesterday. Now the hard work of defining what that strategy should be. Which media should we use for what content, and or engagement, and how often. Should we publish, or monitor and converse? Should we be proactive or reactive? How much time should we [...]

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Yes We Do Need a Social Media Sales Strategy

Internet Enabled Business

Image via CrunchBase We definitely need a strategy for social media based selling. Like it or loathe it, the new paradigm is here to stay. We’ll either take advantage of its opportunities, or suffer its threats. But exploiting social media for selling isn’t simple. We’ve spent the last two years trying to understand where, and [...]

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Does a Social Media Selling Strategy Make Sense

Internet Enabled Business

Image via CrunchBase Can our businesses benefit from social media based sales? Can we afford the time spent on uncertain returns? Would we better off with the tried and trusted business models of the past? There’s lots of hype about the new paradigm, but very few measurable results to learn from. The problem is we [...]

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Best of the Business Internet – September 15th

Internet Enabled Business

The best of the business articles posted on the web selected by us for relevance, interest and a touch of humour are listed in our regular post. Front Office Box brings you great sales pipeline management software, real insight on managing sales and the best the Internet has to offer. This article has been distributed [...]

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The End of Linked In Isn’t the End

Internet Enabled Business

The end of Linked In is close now, or at least that’s the message in Is Linked In Checking Out? by Brad McCarty at TNW. It’s a good article, referring back to a previous piece in the same publication about the downward spiral in usage resulting from crappy old fashioned software and the lack of [...]

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Google Will Win and Facebook Will Lose

Internet Enabled Business

In the battle between Google and Facebook, Google will win and Facebook will lose. And so will Foursquare, Evernote, and anybody else you might think of. And Google will lose in the end too. I don’t know who to, because they haven’t started yet, but if I were a betting man, and I’m not, I’d [...]

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