Social Media

How Social Media is Changing Everything As It Dies

Social Media Marketing

The Social Media tsunami which flooded the world over the last couple of years is rapidly coming to the end of its power, having changed everything. Selling in the post social media world needs new rules. Here’s my take on what selling will be like after the flood. It was exciting while it lasted, and [...]

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Why Social Media Is a Complete Waste of Time

Social Media Marketing

Working with Social Media is a complete waste of time for businesses. Nobody listens, nobody’s interested, nobody cares what you think, or say or do. In fact the majority of people who tried Twitter, or Facebook or Linked In, or Stumbleupon, or You Tube, or Digg pretty soon gave up on the whole idea. There’s [...]

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Pick of the Business Internet July 19th.

Business Internet

Image via Wikipedia Here’s my selection of the best articles from the Business Internet last week. Do you get really ticked off by those commercial WiFi spots, in stores, coffee shops, airports, and hotels etc.  You know the ones where the access is shown as public, but only so as you can login and buy [...]

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A Role for Social Media in B2B

Social Media Marketing

Image via Wikipedia Does Social Media have a role in B2B relationships? I’ve been trying to find a role which makes sense, and so far a definitive answer has eluded me. What do you think? There’s no shortage of Social Media consultants extolling the potential for the genre to add value to business relationships, and [...]

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Getting Heard Above the Noise

Business on the web

Did you try building an Internet presence and give up, put off by the need to be extrovert? Quite a number of the guys we do business with did exactly that. It’s hard to be brazen and shout when our culture dictates we be modest. That’s where the social media revolution falls down. It’s counter [...]

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Are You Bored With Social Media

Social Media Marketing

Regardless of what the numbers and pundits say there has to be a growing number of people who’re bored with Twitter, and Facebook and Linked In, plus all the others.  Just take a tour around people you know and see how often they make updates. Probably the reason is these sites are no longer niche. [...]

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Selling New Ideas with Social Media

Social Media Marketing

It seems to me the hardest thing to sell at any time is a new idea! We have more than our fair share of these challenges. Happily social media provides a new platform on which we can get those ideas some air time. It still isn’t easy but it’s a heck of a lot easier [...]

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Will Facebook Be The New Business Internet

Business Internet

Back in the 90′s the Internet was dominated by ISPs who charged us for the privilege of accessing their adverts.  Everybody expected this to be the new business model, but it didn’t last.  New DSL providers came along, getting together with Google to provide us with free portals. Through the late 2000s we’ve seen an [...]

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Succeeding in the New Free Markets

Business Internet

Summary Competing in the Many to Many, Free Market can appear to be a race to bottom.  A race in which everybody loses.  I’m sure the sure the custom build auto manufacturers accused Henry Ford of being similarly destructive. In fact, he wasn’t and we’re not. We are being disruptive, and disruptive value propositions create [...]

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Checklist for the First Sales Call

Sales Coach

The first call is the most important in any sale. This is when we set the prospects expectations. After the first call we’re either there to win the order, or we’re cannon fodder – only in the deal to keep the preferred vendor honest. We need to plan the first sales call carefully, with this [...]

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