Small business

Selling New Ideas with Social Media

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It seems to me the hardest thing to sell at any time is a new idea! We have more than our fair share of these challenges. Happily social media provides a new platform on which we can get those ideas some air time. It still isn’t easy but it’s a heck of a lot easier [...]

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Sales Qualification in Pipeline Management

Sales Qualification

Sales Pipeline Management can make a big difference to a small business’s bottom line, but it has to be the right pipeline management. So what is the right pipeline management? Lots of people talk about it, but not many really understand the subject. Based on ways popular software works they’ll think it’s about sales forecasting. [...]

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Sales Management Best Practice

Sales Manager

Managing revenue is often the biggest challenge for entrepreneurs and small business principals. Its hard to be a focussed on sales when delivering service to customers is a full time job. Unfortunately, somebody has to do it, and that somebody is usually the business owner. The individual entrepreneur won’t want, or need, to manage his [...]

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Essential Advice for Start Ups

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Nothing I’ve ever seen comes close to the advice given here by Frank Levison on what’s important starting a business, and what isn’t. Debunking most of the myths, Frank makes us focus on that which adds value to the business and understand the simplest of rules which build a platform for success. The one thing [...]

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And Another Small Business Contact Manager

CRM

Is this good news for small businesses.  Probably yes, but not necessarily for the obvious reason. Just announced is Salesforce new Lightweight Contact Manager application designed for small businesses. I’m told there seems to be integration with Google applications, which might persuade lots of people this will be the killer app in the small business [...]

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Is there “Free Soup to Go” in Your Front Office?

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Business owners will used to answering difficult questions about why they’re special.  There’s so much competition around these days.  Those who’ve thought through their strategic marketing plan will have some concise answers.  But it never hurts to have them challenged, especially when there’s time to work out a considered response.  That becomes another arrow in [...]

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Three Essential Elements of Any Business

Front Office Box

In my business (and it’s the same for every other business) there are three essential elements. Without all of them I can’t be in business, or for long, at least. Knowledge I need to know what I’m doing – why customers will buy, how they will buy and how I’ll deliver. Resources Whatever it takes [...]

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Three Reasons My Business Might Fail But Won’t

Front Office Box

There are only three ways businesses fail.  Any owner who avoids them will stay afloat, at least, and probably achieve his/her goals. Fail to Plan Planning is hard, boring and discouraging, so lots of people don’t do it.  But if like me, you don’t believe in luck, planning is the only way to get where [...]

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Why the Internet Front Office

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There’s probably more interpretations of the term Front Office than we can shake a stick at. Of course it depends on the type of business we’re in, and where we see our competitive advantage.  No two businesses are the same, even if they’re competitors.  My value proposition will always be slightly different to yours.  Not [...]

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