Seth Godin

Best of the Business Internet – September 15th

Internet Enabled Business

The best of the business articles posted on the web selected by us for relevance, interest and a touch of humour are listed in our regular post.  Front Office Box brings you great sales pipeline management software, real insight on managing sales and the best the Internet has to offer. This article has been distributed [...]

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Best of the Business Internet – July 30th.

Internet Enabled Business

Actually this is a “best of” covering the last two weeks.  Somehow I never got to the newsletter last week so we’ll cover both this time around – keeping my comments to a minimum.  It’s my update so I can choose my own stuff, of course. In 11 Ways We Solve Your Business Infomation Problems [...]

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Pick of the Business Internet July 19th.

Internet Enabled Business

Image via Wikipedia Here’s my selection of the best articles from the Business Internet last week. Do you get really ticked off by those commercial WiFi spots, in stores, coffee shops, airports, and hotels etc.  You know the ones where the access is shown as public, but only so as you can login and buy [...]

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Where Are You in the Third Breakthrough

Sales Manager

Image via Wikipedia Selling has always been about ideas, and that’s more true today than it’s ever been. Whilst customers will do everything to avoid the traditional sales pitches they’re cruising the Internet looking for new ideas. It’s those ideas which excite and engage customers, creating aspiration and tearing down the barriers to doing business. [...]

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Are Your Customers Smart or Dumb

Sales Coach

Image via Wikipedia Do you have smart customers or dumb customers, and what does the answer say about your business. I assume my customers are smart and work hard at making them smarter, because that way they’ll understand what I’m saying about their wants and how those will be met by my offer. It’s true [...]

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Seth’s Blog: The modern business plan

Uncategorized

Making a business plan make sense is more challenging than most might think- at least until they write one and try to persuade other people with it. It’s almost impossible to write a business plan which anybody so inclined can ridicule. And the less they know of the subject, the easier it is to do. [...]

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Seth’s Blog: 16 questions for free agents

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What’s in your value proposition? Can you explain in clear terms what you’ll do (and what you won’t do) and how it benefits you? Can you explain in terms your customer will understand why people choose you over the competition and how they’re better off, because they did? Here’s a list of questions entrepreneurs or [...]

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This is what you get, and all you get – Stuff that just works

Front Office Box

It’s no wonder they don’t trust us says Seth Godin – (see the text of his post below). There’s an opportunity in telling the truth, because lots don’t. Following Seth’s advice, I’m happy to keep saying what I’ve always said. With Front Office Box All You Get “All you get with our software is what [...]

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When PPC and SEO Doesn’t Work

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For many marketers the arrival of Pay Per Click advertising and Search Engine Optimization opened up new opportunities to increase reach and reduce costs. It’s a lot cheaper than magazine pages or TV slots. It’s targeted, and costs are directly related to performance. For special niches where there’s not much competition and margins are high [...]

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