Search Engines

Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

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Making Waves Makes More Sense Now

Internet Enabled Business

Image via Wikipedia Google Wave was probably the most eagerly awaited software technology in history. Those guys did an awesome job of pre-announcing the release and the world waited with baited breath. It seems Google must have learned a lesson with Wave, because only a few months later the company let Buzz seep out. No [...]

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Emergence of “Less than Free” as a Radical Price

Uncategorized

Venture Capitalist Bill Gurley has a number of articles discussing the concept of free as a disruptive price. In Google Redefines Disruption with the “less than free” business model he explains in some detail how the company will change the market for in car navigation (and other stuff) by providing software to device manufacturers for [...]

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Do Prospects Know Who You Are

Uncategorized

A few weeks ago we explained how Social Media is More Threat Than Opportunity In that particular post we focused on opportunities people have for publishing complaints about bad customer experience. But there’s another dimension to the threat – what happens when people Search for you or your business. Do you have an on-line presence, [...]

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Free Business Internet Tools We Use

Uncategorized

We use Internet software for everything we do, apart from storing music. This way our data is more secure, can be shared and accessed wherever we are, from whichever device. And we’re constantly connected to services we use for marketing, sales, customer service, research, monitoring, banking, travel etc. Here’s a list of the services we [...]

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Share What You Know, and Know What You Share

Uncategorized

Once in a while, and increasingly frequent, things come along that help clarify what’s going on with the Business Internet. More often than not these fit in with strategies and tactics for selling.  Not surprisingly, because the Business Internet is now a lot to do with influencing people, and that’s what selling is, or should [...]

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Free eBook on Sales in the 2.0 Era

Sales Coach

We were flattered when invited to contribute to a new eBook being compiled by Brad Trnavsky over at Sales Management 2.0. and were pleased to contribute. Brad has compiled quite a list of recognized thought leaders in this eBook. And best of all they offer a slightly different perspective on the opportunities available to sales [...]

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Getting Noticed By Search Engines

Uncategorized

The Internet has evolved into a resource which helps people who want to know stuff meet others who will share that information.  Search engines help the two hook up, and in the process enable others promote their own offers with advertising, for a fee of course. We’re all part of the Search Engine’s eco-system – [...]

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A Free Idea for Big Box Retailers

Front Office Box

Update to this post – I see Tesco now has an iPhone app which does this, and more on top. It helps you find the nearest store, and stuff in in it. Smart – huh? They never told me it was anything to do with this post, but it’s certainly would be nice to think [...]

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