Search Engine Optimization

Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

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Best of the Business Internet July 12

Internet Enabled Business

We monitor the blogosphere for interesting articles about using the Internet for business and each week present our Best of the Business Internet newsletter.  This week we publish the article in the blog for the first time.  If you like it, let us know and we’ll keep doing it – otherwise get your own Front [...]

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Bloggers Boring Blogging About Blogging

Internet Enabled Business

Bloggers blogging about blogging are boring the crap out of me, and I imagine quite a lot of others. It used to be there were some generous souls sharing their secrets to help others exploit the new possibilities emerging from the Internet – or at least that’s the way it seemed. Their argument was we [...]

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Share What You Know, and Know What You Share

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Once in a while, and increasingly frequent, things come along that help clarify what’s going on with the Business Internet. More often than not these fit in with strategies and tactics for selling.  Not surprisingly, because the Business Internet is now a lot to do with influencing people, and that’s what selling is, or should [...]

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The Problem With SEO and PPC Illustrated

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If you’re thinking of hiring experts to help bring traffic to your site, you might like to ask them to explain how they handle this problem. Just to be clear, Google describes the actual words used for the search as Keyword Phrases so these numbers reflect what people are actually asking the engine. During July [...]

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When PPC and SEO Doesn’t Work

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For many marketers the arrival of Pay Per Click advertising and Search Engine Optimization opened up new opportunities to increase reach and reduce costs. It’s a lot cheaper than magazine pages or TV slots. It’s targeted, and costs are directly related to performance. For special niches where there’s not much competition and margins are high [...]

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Why Businesses Should Have a Blog

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A web site is pretty much a “must have” for most businesses these days, or at least a presence on somebody else’s.  It’s like a brochure but in web pages, not paper. Web sites were exciting ten years ago, but the Internet world has moved on. Static pages are past their sell by date, and [...]

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No Secrets to Internet Marketing

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Time for me to eat humble pie, again I owe an apology to the Search Engine Optimization community for my naive criticism over the last year.  The more I find out, the more I recognize the value some experts generously share.

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Confused About Keywords

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Anybody starting an Internet based business is going to get confused about Keywords before very long. And having studied the subject for six months I’m not a lot better off.  So these comments aren’t made by me pretending to be an expert.  They’re more a summary of what we’ve found out, posted in the hope [...]

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