SPPM
What is sales forecasting to you? What does it for your business? How do you calculate your forecasts and act on the results? Most people don’t understand the point of it, because usually it doesn’t work, for them at least. But with the right techniques, sales forecasting can make a big difference in any business. [...]
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Sales Manager
Prospect lists are simple, right? except they’re rarely even close to reality. A bit like fairy tales. No wonder we don’t like making them. No wonder we’re reluctant to rely on them. No wonder we’ll change them for new ones at the end of the month, and ignore what went on before. Too often the [...]
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