online social networking

Google Got It Right With Buzz

Internet Enabled Business

Image via CrunchBase Has Google got it right with Buzz? What do you think? From what I see the evidence just isn’t there right now. All of the noise and most of the activity is on Twitter. Maybe for kids and family Facebook has some sort of leadership, but Twitter has the mindshare, driven by [...]

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Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

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Our Sales Strategy for Social Media – So Far

Sales Strategies and Tactics

Our business needs a sales strategy for social media. We decided yesterday. Now the hard work of defining what that strategy should be. Which media should we use for what content, and or engagement, and how often. Should we publish, or monitor and converse? Should we be proactive or reactive? How much time should we [...]

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Does a Social Media Selling Strategy Make Sense

Internet Enabled Business

Image via CrunchBase Can our businesses benefit from social media based sales? Can we afford the time spent on uncertain returns? Would we better off with the tried and trusted business models of the past? There’s lots of hype about the new paradigm, but very few measurable results to learn from. The problem is we [...]

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The End of Linked In Isn’t the End

Internet Enabled Business

The end of Linked In is close now, or at least that’s the message in Is Linked In Checking Out? by Brad McCarty at TNW. It’s a good article, referring back to a previous piece in the same publication about the downward spiral in usage resulting from crappy old fashioned software and the lack of [...]

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Google Will Win and Facebook Will Lose

Internet Enabled Business

In the battle between Google and Facebook, Google will win and Facebook will lose. And so will Foursquare, Evernote, and anybody else you might think of. And Google will lose in the end too. I don’t know who to, because they haven’t started yet, but if I were a betting man, and I’m not, I’d [...]

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Why Social Media Is a Complete Waste of Time

Internet Enabled Business

Working with Social Media is a complete waste of time for businesses. Nobody listens, nobody’s interested, nobody cares what you think, or say or do. In fact the majority of people who tried Twitter, or Facebook or Linked In, or Stumbleupon, or You Tube, or Digg pretty soon gave up on the whole idea. There’s [...]

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A Role for Social Media in B2B

Internet Enabled Business

Image via Wikipedia Does Social Media have a role in B2B relationships? I’ve been trying to find a role which makes sense, and so far a definitive answer has eluded me. What do you think? There’s no shortage of Social Media consultants extolling the potential for the genre to add value to business relationships, and [...]

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Blogging for Your Business

Internet Enabled Business

Learning to blog for a business can appear a daunting prospect. It certainly did the first time somebody suggested it to me. What would I write about? Who would be interested. How would they find my stuff? And anyway school was a long time ago. Maybe my command of the language isn’t all it needs [...]

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