Internet Enabled Business
Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for today’s content led selling. There was a time when the sales rep‘s first responsibility was knowing new jokes, and who to share them with. This customer would laugh like [...]
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CRM
Just to prove how wrong I can be, here’s a confession of failure and another stab at proving the same point. Back in November I posted Sales and CRM with Google Wave. That was me being ever enthusiastic about the latest technology. The potential for conversation with that technology blows my mind. As usual my [...]
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