Mass media

7 Measures of Sales Performance in Relationship Management

Sales Manager

A measure of relationship management is a crucial element of sales performance.  Once the customer relationship has been established, the sales guys job should be about driving more value from it.  This isn’t just the age old difference between hunters and farmers.  Sales reps charged with farming an account should also be hunting out new [...]

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Making Twitter Marketing Make Sense

Internet Enabled Business

Maybe you’re like me – really interested in the potential of Twitter as a platform for meeting people, making friends and influencing markets? Maybe you’re more like me – frustrated at the difficulty of getting heard above the noise, finding people interested in the same topics, and getting their attention? If so you’ll be interested [...]

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Five Techniques to Close the Sale Early

Sales Stories

Close the sale as early as possible to manage risks and control costs. That’s great advice, but most readers will ask “how”? Customers like to close when they’re ready, not when we want, but there are techniques we can use to accelerate the process The phrase “close the deal” took on whole new relevance during [...]

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Social Media – More Threat Than Opportunity

Uncategorized

You can’t have missed the tsunami of social media hype that’s built over the last few months. Everywhere we look there’s mention of Twitter and Facebook. Even on breakfast TV they talk about what this or that particular celebrity has posted. This morning in the UK we had somebody complain about Sarah Brown, wife to [...]

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How Good is Your Customer Service?

Front Office Box

Did you ever experience such outstanding service you were obliged to say so, and congratulate the server? Did you ever ask him/her could you talk to the boss to mention how impressed you were? Doesn’t happen very often, does it? That’s because we all too often don’t receive (or probably give) that level of service. [...]

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