Marketing

Change The Point of Competition to Control The Sale

Do you position competition for your prospects, as part of your sales strategy? If so how do you that, and does it work for you? Do you focus on major differentiators or those minor points the others won’t think relevant? In the good old days we were always told not to say anything bad about [...]

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Business is Simply a Process But What’s a Process?

Front Office Box

Image via Wikipedia Is business simply a process, or is there more to it than that? Can software be a series of templates to suit any process? Does that work for small business? It seems to me any activity which starts one place and ends up somewhere else is a process, and certainly the [...]

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Find Deals You Can Close, Focus on Those in the 4th Quarter

Sales Manager

Strategy for Sales and sales management is never more important than at the beginning of the 4th quarter. This is when the tough get going. With just 3 months left until the clock goes back to zero, now is when we win a reputation, and build our bonus. Everybody with an interest in revenue and profit [...]

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How To Be Successful in Sales – Without Being Great

Sales Coach

Do good customers buy from bad sales people? How come there are so many really bad sales people making money in this world when the professional guys are finding life hard? If you’re the CEO and wondering why that difficult, unsociable, lazy, good for nothing rep makes more money than you do? Or if you’re [...]

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Best of the Business Internet – July 30th.

Internet Enabled Business

Actually this is a “best of” covering the last two weeks. Somehow I never got to the newsletter last week so we’ll cover both this time around – keeping my comments to a minimum. It’s my update so I can choose my own stuff, of course. In 11 Ways We Solve Your Business Infomation Problems [...]

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Simple CRM B/S

CRM

Simple CRM is an oxymoron – a contradiction in terms in the same phrase. Anybody needing Simple CRM should be protected from the snake oil being promoted by the morons pitching it. They don’t have what it takes to make the concept work. CRM is a business process, not an instant answer to disappointing sales [...]

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Do You Have An Inbound Marketing Sales Strategy

Internet Enabled Business

Image by Intersection Consulting via Flickr Do you have an Inbound Marketing Sales Strategy. How did you develop it and how well does it work? How do you know? Surely marketing is marketing and sales is sales. The two are different beasts – aren’t they? The question arises because an organisation I’m associated [...]

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Selling Gets Harder Every Day

Internet Enabled Business

In the race to the bottom selling gets harder each day and the customer always wins. Selling anything these days is harder than it used to be. The noble (some would say black) art of sales is supposed to be easier. With all these possibilities for meeting and influencing customers in blogs and social networks [...]

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Best of the Business Internet July 12

Internet Enabled Business

We monitor the blogosphere for interesting articles about using the Internet for business and each week present our Best of the Business Internet newsletter. This week we publish the article in the blog for the first time. If you like it, let us know and we’ll keep doing it – otherwise get your own Front [...]

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