Starting a business
What’s in your value proposition? Can you explain in clear terms what you’ll do (and what you won’t do) and how it benefits you? Can you explain in terms your customer will understand why people choose you over the competition and how they’re better off, because they did? Here’s a list of questions entrepreneurs or [...]
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Sales Coach
Image via Wikipedia Price, Cost and Money Price is usually the first question asked by the prospect, and needs to be the last answered by the sales rep. The sales guy should sell on cost and close on price. If that doesn’t sound like a customer friendly strategy I’ll understand. Refusing to answer customer questions [...]
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