CRM
Typical CRM software doesn’t work, for customer management or customer service. We’ve written extensively on how Business Process Reengineering and CRM projects have disenfranchised customers. At times its felt like yelling at the sea, but now there’s a new dimension to our thoughts about management best practice built into systems. Gartner agrees with us, or [...]
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Sales Coach
B2B sales of services can complicated, for me at least. There are always multiple targets, and we have to find the bulls eye for each if we’re going to make the sale. B2B selling is very different to B2C and the sales process must accommodate the extra dimensions. Business Strategy In today’s controlled world businesses [...]
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