Internet marketing

A New Perspective on Social Media?

Internet Enabled Business

Our social media sales strategy deliberations moved on considerably today, and then hit another wall of confusion. We spent the morning talking about our experiences using networks to reach and influence people. That reinforced our conviction. We’d been asked to talk to friends who manage a golf club. They’d heard some of the stories about [...]

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A New Business Model Emerges

Internet Enabled Business

A new online business model emerges almost every day, and today we’ve seen another, really smart idea. Zemanta is offering PROMOTED links and I’d personally like to congratulate those guys on a brilliant idea. We’ve been using the Zemanta plugin in our blogs for a long time now. If you haven’t it’s well worth a [...]

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Pick of the Business Internet July 19th.

Internet Enabled Business

Image via Wikipedia Here’s my selection of the best articles from the Business Internet last week. Do you get really ticked off by those commercial WiFi spots, in stores, coffee shops, airports, and hotels etc.  You know the ones where the access is shown as public, but only so as you can login and buy [...]

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Best of the Business Internet July 12

Internet Enabled Business

We monitor the blogosphere for interesting articles about using the Internet for business and each week present our Best of the Business Internet newsletter.  This week we publish the article in the blog for the first time.  If you like it, let us know and we’ll keep doing it – otherwise get your own Front [...]

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The Creative Entrepreneur and How to Be One

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In a year of having my head permanently stuck in the Internet I’ve signed up for a couple of newsletters but never actually read any of them. Not until I came across Copyblogger. Now the daily update from Brian Clark and friends is the ONLY post I read every day. I’m sure there are other [...]

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Where is Internet Marketing Going

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Internet Marketing is changing faster than we might think. Where’s it going next. Elsewhere I’ve posted in this blog about how our marketing strategy is dictated by our business strategy. I’ve also reported on our amateurish forays into the world of Internet Marketing. I’ve explained Adwords marketing is obviously appropriate for some businesses, but not [...]

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Content Led Selling in My Front Office

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We all know business isn’t like it used to be – more competition, more demanding customers, and less interest in our marketing.  These all stem from the Internet. Nowadays customers are more informed and more able to decide for themselves what they want.  Old style power selling won’t work when the customer knows more than [...]

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When PPC and SEO Doesn’t Work

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For many marketers the arrival of Pay Per Click advertising and Search Engine Optimization opened up new opportunities to increase reach and reduce costs. It’s a lot cheaper than magazine pages or TV slots. It’s targeted, and costs are directly related to performance. For special niches where there’s not much competition and margins are high [...]

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Making the Internet My Front Office

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Is your Front Office the Internet?  If not you might want to think about making it so. We’ve spent the last year putting ours out there, and it’s paying dividends by the bucket load. OK so maybe you think it’s all a bit techy, or too much work, or just a little intimidating but let [...]

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