Business Internet
We all know business isn’t like it used to be – more competition, more demanding customers, and less interest in our marketing. These all stem from the Internet. Nowadays customers are more informed and more able to decide for themselves what they want. Old style power selling won’t work when the customer knows more than [...]
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Business Internet
For many marketers the arrival of Pay Per Click advertising and Search Engine Optimization opened up new opportunities to increase reach and reduce costs. It’s a lot cheaper than magazine pages or TV slots. It’s targeted, and costs are directly related to performance. For special niches where there’s not much competition and margins are high [...]
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