Internet marketing

Pick of the Business Internet July 19th.

Business Internet

Image via Wikipedia Here’s my selection of the best articles from the Business Internet last week. Do you get really ticked off by those commercial WiFi spots, in stores, coffee shops, airports, and hotels etc.  You know the ones where the access is shown as public, but only so as you can login and buy [...]

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Best of the Business Internet July 12

Business Internet

We monitor the blogosphere for interesting articles about using the Internet for business and each week present our Best of the Business Internet newsletter.  This week we publish the article in the blog for the first time.  If you like it, let us know and we’ll keep doing it – otherwise get your own Front [...]

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The Creative Entrepreneur and How to Be One

Starting a business

In a year of having my head permanently stuck in the Internet I’ve signed up for a couple of newsletters but never actually read any of them. Not until I came across Copyblogger. Now the daily update from Brian Clark and friends is the ONLY post I read every day. I’m sure there are other [...]

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Where is Internet Marketing Going

Business Internet

Internet Marketing is changing faster than we might think. Where’s it going next. Elsewhere I’ve posted in this blog about how our marketing strategy is dictated by our business strategy. I’ve also reported on our amateurish forays into the world of Internet Marketing. I’ve explained Adwords marketing is obviously appropriate for some businesses, but not [...]

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Content Led Selling in My Front Office

Business Internet

We all know business isn’t like it used to be – more competition, more demanding customers, and less interest in our marketing.  These all stem from the Internet. Nowadays customers are more informed and more able to decide for themselves what they want.  Old style power selling won’t work when the customer knows more than [...]

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When PPC and SEO Doesn’t Work

Business Internet

For many marketers the arrival of Pay Per Click advertising and Search Engine Optimization opened up new opportunities to increase reach and reduce costs. It’s a lot cheaper than magazine pages or TV slots. It’s targeted, and costs are directly related to performance. For special niches where there’s not much competition and margins are high [...]

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Making the Internet My Front Office

Business on the web

Is your Front Office the Internet?  If not you might want to think about making it so. We’ve spent the last year putting ours out there, and it’s paying dividends by the bucket load. OK so maybe you think it’s all a bit techy, or too much work, or just a little intimidating but let [...]

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No Secrets to Internet Marketing

Business Internet

Time for me to eat humble pie, again I owe an apology to the Search Engine Optimization community for my naive criticism over the last year.  The more I find out, the more I recognize the value some experts generously share.

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Introduction to Social Media Marketing

Social Media Marketing

Thumbnail In this paper we offer an introduction to the new Internet phenomena – Social Media Marketing explaining: Why it’s important for small businesses to understand it What to do, and how to go about it. (all the site names are links) Where to go to start building a web presence. Why you need to [...]

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