Sales Coach
Sales tactics are precious. We’d should always keep one or two in our back pocket, ready for action when we really need them. A bit like playing cards, we’d should never declare our entire hand, always keeping one “up our sleeve” to keep the other players wondering and guessing. (For the record this isn’t me [...]
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CRM
Maybe they don’t, but in my experience they do, and it doesn’t matter whether they’re using it or selling it. Selling software is a nightmare – I’ve done it for years – because the customers think they know more about systems than they actually do. Unfortunately the marketing people set expectations way beyond what the [...]
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