Free

Software in the Digital Economy

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By now most people who would use Search to find articles in blogs will be familiar with the the concept of FREE, but most will still wonder how it can ever make money. For some years now we’ve been trying to explain to the world our own strategy for competing on the business Internet which [...]

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One Example of How Free Makes Money

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Elsewhere in this blog we’ve described our perspective on the Free debate. Here’s a TechCrunch article which explains the success of another free service – Mint.com “Because Mint pulls data directly from financial institutions, it knows where people are shopping and how much they’re spending. It can use this anonymized data in aggregate to track [...]

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Making Money In The Information Age

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Where’s The Business Model in the Information Revolution? This unfortunately, and inevitably, is a complex description of what we’ve learned in our quest to answer the question “what happens when the cost of software drops to zero?” We don’t make any pretensions as to academic leadership, but the article does have some authority – written [...]

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Succeeding in the New Free Markets

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Summary Competing in the Many to Many, Free Market can appear to be a race to bottom.  A race in which everybody loses.  I’m sure the sure the custom build auto manufacturers accused Henry Ford of being similarly destructive. In fact, he wasn’t and we’re not. We are being disruptive, and disruptive value propositions create [...]

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