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Why Social Media Is a Complete Waste of Time

Social Media Marketing

Working with Social Media is a complete waste of time for businesses. Nobody listens, nobody’s interested, nobody cares what you think, or say or do. In fact the majority of people who tried Twitter, or Facebook or Linked In, or Stumbleupon, or You Tube, or Digg pretty soon gave up on the whole idea. There’s [...]

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A Role for Social Media in B2B

Social Media Marketing

Image via Wikipedia Does Social Media have a role in B2B relationships? I’ve been trying to find a role which makes sense, and so far a definitive answer has eluded me. What do you think? There’s no shortage of Social Media consultants extolling the potential for the genre to add value to business relationships, and [...]

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Sales Training Ideas Which Work

Sales Manager

Training sales people is a problem faced by all business managers and especially training sales people newly joining our business. Whatever they’ve learned in previous roles doesn’t fit with our particular way of doing things. They may be accomplished hunters, closers and farmers but they still won’t understand our special value proposition – what makes [...]

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Infotainment Sales Strategy

Business on the web

Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for today’s content led selling. There was a time when the sales rep‘s first responsibility was knowing new jokes, and who to share them with. This customer would laugh like [...]

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Sales Pipeline Management Isn’t CRM

Pipeline Management

Sales Pipeline Management isn’t the same as CRM even though most people put the two together. Actually they get confused by all the B/S they come across on the web. Unfortunately there are too many who know nothing about either publishing about both. So the world has this murky picture of contact management, sales force [...]

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Google Buzz for CRM

CRM

Just to prove how wrong I can be, here’s a confession of failure and another stab at proving the same point. Back in November I posted Sales and CRM with Google Wave. That was me being ever enthusiastic about the latest technology. The potential for conversation with that technology blows my mind. As usual my [...]

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Using Outlook for CRM

CRM

Can I Use Outlook for CRM? Lots of people do so the answer must be “yes”. Just like lots of people use stickies, or whiteboards, or spreadsheets for CRM. But changing the question might warrant a very different response. Can I use Outlook for joining my processes and information in a system which really helps [...]

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Making Twitter Marketing Make Sense

Social Media Marketing

Maybe you’re like me – really interested in the potential of Twitter as a platform for meeting people, making friends and influencing markets? Maybe you’re more like me – frustrated at the difficulty of getting heard above the noise, finding people interested in the same topics, and getting their attention? If so you’ll be interested [...]

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Getting Heard Above the Noise

Business on the web

Did you try building an Internet presence and give up, put off by the need to be extrovert? Quite a number of the guys we do business with did exactly that. It’s hard to be brazen and shout when our culture dictates we be modest. That’s where the social media revolution falls down. It’s counter [...]

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Are You Bored With Social Media

Social Media Marketing

Regardless of what the numbers and pundits say there has to be a growing number of people who’re bored with Twitter, and Facebook and Linked In, plus all the others.  Just take a tour around people you know and see how often they make updates. Probably the reason is these sites are no longer niche. [...]

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