E-Commerce

Three Essential Elements of Any Business

Front Office Box

In my business (and it’s the same for every other business) there are three essential elements. Without all of them I can’t be in business, or for long, at least. Knowledge I need to know what I’m doing – why customers will buy, how they will buy and how I’ll deliver. Resources Whatever it takes [...]

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Why Less CRM is More Value

CRM

CRM seems to be a good place to be, at least on first glance. Every business needs it, few have got something that really works, it’s a natural application for cloud computing and it doesn’t cost the earth to build.

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The Difference Between Contact Management and CRM

CRM

and why neither do the whole job for small businesses.

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Remember the Rolodex

CRM

In the good old days, before accountants ruled the world and computer guys told  us what we couldn’t do, the salesman’s best friend was his Rolodex.

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It started in the Burlington Coat Factory

Front Office Box

Why the Burlington Coat Factory, no reason other than that’s where Gareth and Steve were when the conversation started. Their wives were “trying on” stuff and weren’t about to finish anytime soon. The two loitered amongst the leather jackets. They were planning on starting a custom development business and generally discussing opportunities and challenges. “The [...]

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