difference

Change The Point of Competition to Control The Sale

Sales Coach

Do you position competition for your prospects, as part of your sales strategy? If so how do you that, and does it work for you? Do you focus on major differentiators or those minor points the others won’t think relevant? In the good old days we were always told not to say anything bad about [...]

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Social CRM Makes Sense At Last

Internet Enabled Business

Image via CrunchBase Social CRM has become a very popular topic over the last couple of years. It started with what I like to call the rim dwellers, people who spend their time watching all the innovations brought to Internet and figuring out what they’ll mean for everybody once they become mainstream. For the record [...]

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Integrity is the Sales Guys Only Asset

Sales Coach

Image via Wikipedia In selling integrity is everything. Sales people who mislead customers don’t last very long in today’s world of instant, global communication. On the other hand sales guys who value their integrity – honesty, empathy and efficiency – continue to excel, year after year. The old tricks of the sales game simply don’t [...]

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Clients Partners Customers and Clowns

Sales Manager

How Clients are different to Customers and can they become Clowns is a case study worth understanding. It’s a story illustrating how consultants can find themselves drawn into circumstances they’d rather avoid but somehow can’t. Business can often work out to be much tougher than it should be, simply because the other guys are idiots. [...]

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The Difference Between Small Business and Big Business

Front Office Box

What’s the difference between a big business and a small business? Long time ago, a CEO explained to me the only difference between big business and small business was the number of 0s after the number. At the time his concept seemed to make sense, but that was 40 years ago. After years of business [...]

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