Sales Coach
Do you plan your sales campaign, or do you believe strategy is the application of expedients? There are two seemingly contradictory, well known, quotes which illustrate differences in philosophy. Alan Lakein, Bill Clinton‘s guru says “failing to plan is planning to fail” whereas legendary Prussian General, Helmuth von Moltke says “No plan of operations extends [...]
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Sales Coach
Close the sale as early as possible to manage risks and control costs. That’s great advice, but most readers will ask “how”? Customers like to close when they’re ready, not when we want, but there are techniques we can use to accelerate the process The phrase “close the deal” took on whole new relevance during [...]
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