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There’s probably more interpretations of the term Front Office than we can shake a stick at. Of course it depends on the type of business we’re in, and where we see our competitive advantage. No two businesses are the same, even if they’re competitors. My value proposition will always be slightly different to yours. Not [...]
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Building a five page web site for marketing these days is like taking a pen knife to a gun fight. Businesses that do that might get some fancy graphics with whiz-bang Flash images, but they don’t tell visitors/prospects/customers very much. OK to the copy writers can make some money carefully selecting the right words but [...]
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