Sales Coach
“Now that is selling aspiration. Not features or benefits, but what we wish for ourselves – our aspirations.” A new sales rep, Mickey joins the Ferrari dealership and gets put with the seasoned pro, Sue, for training. Mickey asks Sue, “these cars are so expensive, I don’t understand why people buy them”? Sue replies “well [...]
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CRM
In this morning’s newsletter AMR Research suggests – in its article Social Networking the Front Office – “the elevated failure rates for CRM projects suggests the market is long overdue for a new catalyst to change. Wikis, blogs and social networking have largely been ignored (by CRM suppliers) until recently, some are now looking at [...]
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