CRM
Using Outlook and a spreadsheet for CRM is like swimming with a rock on your back. The future is bleak, unless you’re doing it for the wrong reasons in the wrong way, in which case you shouldn’t be doing it at all. Then again if you’re the sort of guy who enjoys making life difficult [...]
Read the full article →
CRM
Simple CRM is an oxymoron – a contradiction in terms in the same phrase. Anybody needing Simple CRM should be protected from the snake oil being promoted by the morons pitching it. They don’t have what it takes to make the concept work. CRM is a business process, not an instant answer to disappointing sales [...]
Read the full article →