Copyblogger

The Creative Entrepreneur and How to Be One

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In a year of having my head permanently stuck in the Internet I’ve signed up for a couple of newsletters but never actually read any of them. Not until I came across Copyblogger. Now the daily update from Brian Clark and friends is the ONLY post I read every day. I’m sure there are other [...]

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Context Led Selling in the Front Office

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And so, too, does the reader. Because their context isn’t what you’re selling, but what they’re seeking to take away from what you’ve written.

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