Companies

Making Waves Makes More Sense Now

Internet Enabled Business

Image via Wikipedia Google Wave was probably the most eagerly awaited software technology in history. Those guys did an awesome job of pre-announcing the release and the world waited with baited breath. It seems Google must have learned a lesson with Wave, because only a few months later the company let Buzz seep out. No [...]

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Selling What the Customer is Buying

Sales Coach

Selling what the customer is buying is the simple approach. Getting the customer to buy what the sales guy is selling is much harder. Why on earth do those motivational sales books suggest that type of pitching is the ultimate skill? It’s arrant nonsense as should be evident to anybody who ever bought something. Just [...]

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Do Prospects Know Who You Are

Uncategorized

A few weeks ago we explained how Social Media is More Threat Than Opportunity In that particular post we focused on opportunities people have for publishing complaints about bad customer experience. But there’s another dimension to the threat – what happens when people Search for you or your business. Do you have an on-line presence, [...]

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Getting Paid for Using Software

Uncategorized

Isn’t it fun when you’ve predicted something and been laughed at, and then it turns out to be true Several years ago we described our concept in It Started in the Burlington Coat Factory – ultimately people would be rewarded for using software. More recently we discussed in Making Money in the Information Age the [...]

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