Business Internet
For many marketers the arrival of Pay Per Click advertising and Search Engine Optimization opened up new opportunities to increase reach and reduce costs. It’s a lot cheaper than magazine pages or TV slots. It’s targeted, and costs are directly related to performance. For special niches where there’s not much competition and margins are high [...]
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Business Internet
We’ve never made any claim to expertise in this new world of Internet Marketing – just reported what we’ve learned. Maybe because of that our posts on the subject are amongst the most read in this blog. There are two Real Experts who anybody wanting to learn should follow closely. Here are two recent articles [...]
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