Sales Coach
I like selling to CEO’s but hate working for them. There’s something about the title that encourages them to think they know better than everybody else. Of course the really bright CEOs understand their job is about getting the best out of their people, supporting their skills and backfilling for them, so they can deliver. [...]
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Sales Coach
Sales calls should be made as high in the customer organisation as possible. The sales call to the CEO will save time and take the initiative away from the buyers. Why is it that people selling things like to deal with the doorman? Ok so, that’s an outrageous exaggeration, but it grabs the attention and [...]
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