Sales Manager
The CEO rarely has any experience of sales management. The boss typically has a finance or maybe operations background. That’s probably because sales managers, (and the sales guys they started out as) have a different skill set. Getting the best out of others through collaboration, communication and compromise isn’t what sales people typically do. They’re [...]
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Sales Coach
Selling to the CEO isn’t a difficult as it might appear, but it is different to selling to anybody else in the organisation. The CEO has a different perspective. If we can find and exploit her personal agenda the selling will be simple. Here’s a secret to selling to CEOs you won’t find in any [...]
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