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What’s in your value proposition? Can you explain in clear terms what you’ll do (and what you won’t do) and how it benefits you? Can you explain in terms your customer will understand why people choose you over the competition and how they’re better off, because they did? Here’s a list of questions entrepreneurs or [...]
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My Business Plan never works, so why are we always being asked for meaningless spreadsheets? There is a type of business plan which makes sense, but it doesn’t have a lot to do with revenue, costs and cash. The way these pretend business people, in banking, government, support services etc. all ask for a copy [...]
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