Sales Coach
Selling B2B is never simple – there are too many influences on the decision. But the sales guy who focuses on selling to the people rather than the business in B2B can maximise the opportunity of winning, and minimise the threat of being out played by the competition. Businesses may buy what we offer, but [...]
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Sales Manager
A measure of relationship management is a crucial element of sales performance. Once the customer relationship has been established, the sales guys job should be about driving more value from it. This isn’t just the age old difference between hunters and farmers. Sales reps charged with farming an account should also be hunting out new [...]
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