Business case

The Sales Skill Everybody Needs

Sales Coach

Is there a single skill more important than any other for sales people? What do you think? Is it tenacity, or is it bravery? Or maybe it’s a sunny personality? Perhaps its a thick skin? Putting ourselves in a position where we’re a nuisance, or worse, trying to engage others interest in what we have [...]

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Three Essential Dimensions When Selling B2B

Sales Coach

B2B sales of services can complicated, for me at least. There are always multiple targets, and we have to find the bulls eye for each if we’re going to make the sale. B2B selling is very different to B2C and the sales process must accommodate the extra dimensions. Business Strategy In today’s controlled world businesses [...]

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Selling What the Customer is Buying

Sales Coach

Selling what the customer is buying is the simple approach. Getting the customer to buy what the sales guy is selling is much harder. Why on earth do those motivational sales books suggest that type of pitching is the ultimate skill? It’s arrant nonsense as should be evident to anybody who ever bought something. Just [...]

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Qualifying Sales – Understand Requirements in 3 Dimensions

Sales Qualification

Sales qualification offers lots of benefits including winning more deals, at lower cost of sale and higher profit margins. That’s potentially a 9 times improvement in a businesses performance. Some people like to qualify their sales in fairly simple terms like budget, decision maker and time frame. Those are all part of our process, but [...]

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Selling is about people.

Sales Coach

Businesses may buy what we offer, but it’s people who decide what to buy, and who from. Selling is about people – empathy, influence, leadership, support- all these are people centric dimensions of the sale. The other side of the coin are the business centric dimensions – the business imperative, return on investment and risk [...]

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