Customer Relationship Management

- Image by Lost in Scotland via Flickr
Customer Relationship Management in service oriented businesses is complicated enough without the challenge of fighting CRM software. Small businesses like you, and us, need to stay on top of what customers think, not what the corporate bean counters think. Typical CRM software is about as useful to us as volcano ash clouds.
We win business because we’re flexible, customizing what we do for our clients. We win business because we deliver on promises. We get premium prices because the client knows we’re organized. Our type of CRM is all about ultimate flexibility and response to customer needs, not recording and reporting.
Whether we’re:
- managing our entire business,
- staying on top of interactions with a few clients
- just keeping our own private picture of what’s going on with our clients
having one place to keep all our information makes life so much easier. It’s even more useful when it lets us do it our way, with enough functions to do the job and none of those “features” that make software complicated and get in our way.
But software like that’s hard to find. Typical business software is built to work the way big companies do. It can’t support the flexibility in our business, and our competitive advantage. So we end up using lists in spreadsheets, ToDo lists and email. We can make it work, but it’s hard work.
Now with Front Office Box there’s a sensible alternative and it adds a lot of value.
Front Office Box doesn’t limit relationship management to customers, and it doesn’t limit plans and actions to sales opportunities. It helps manage all those other deliverables and dependencies that service depends on.
Front Office Box does offer the smaller businesses all the flexibility they need for Customer Relationship Management without the problems typical of corporate CRM
Check out our Tour and videos to see how we do that,
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