Sales Strategy and How To Build One

Sales strategy includes all aspects of products, customers, value proposition, sales process and tools. It’s about who will buy what, why they’ll buy, and how they’ll buy. These articles focus on understanding the principles of sales strategy and how to implement them.

Answers to Questions You Didn’t Know to Ask
You already know about selling, but maybe managing sales is a different matter. How about an introduction to the philosophies, strategies, and processes used by professional sales managers? That’s what you’ll get from our eBook Succeeding In Sales Management – Preview and Buy Here

So Just How Confident Are You

Sales Forecasts based on confidence aren’t worth the paper they’re written on. A subjective, single dimension assessment by sales reps not grounded in fact can only ever be a guess. Consider this example conversation between sales representative and sales manager while reviewing the sales forecast. “How confident are you we’ll win that sale? How sure [...]

Read the full article →

Content Consumers The Silent Market

Sales Strategies and Tactics

Image via CrunchBase Our efforts at developing a social media sales strategy are progressing at snails pace but we have decided on the role of content and the tools we’ll use. First off we put a lot of effort into deciding whether we needed to be involved at all. The conclusion was we couldn’t afford [...]

Read the full article →

Our Sales Strategy for Social Media – So Far

Sales Strategies and Tactics

Our business needs a sales strategy for social media. We decided yesterday. Now the hard work of defining what that strategy should be. Which media should we use for what content, and or engagement, and how often. Should we publish, or monitor and converse? Should we be proactive or reactive? How much time should we [...]

Read the full article →

Is A Blog Your New Business Card

Internet Enabled Business

A blog gives sales executives an opportunity to stand out from the crowd – a way to explain who and what we are, why we’re special, and why others should do business with us. Have you got a blog as your personal business card, yet? The sales guys personal blog can be a multi faceted, [...]

Read the full article →

The End of Linked In Isn’t the End

Internet Enabled Business

The end of Linked In is close now, or at least that’s the message in Is Linked In Checking Out? by Brad McCarty at TNW. It’s a good article, referring back to a previous piece in the same publication about the downward spiral in usage resulting from crappy old fashioned software and the lack of [...]

Read the full article →

3 Reasons You Need a Sales Management Process

Sales Strategies and Tactics

Sales Management Process is something rarely talked about in polite company. Generally people prefer the mythology of the born salesman, or the power of being positive or the good old fashioned numbers game. Recognising sales and sales management is about being professional at the job is something most find hard to do. There are 3 [...]

Read the full article →

The Power of Lose/Lose Selling

Sales Strategies and Tactics

Do you have a Magic Move in your sales process? Is there a silver bullet in your sales strategy? If so what is it? How often does it work? How do you know it’s the secret making the difference between hero and zero? I’m no fan of all those self improvement books which teach you [...]

Read the full article →

Do You Have An Inbound Marketing Sales Strategy

Internet Enabled Business

Image by Intersection Consulting via Flickr Do you have an Inbound Marketing Sales Strategy. How did you develop it and how well does it work? How do you know? Surely marketing is marketing and sales is sales. The two are different beasts – aren’t they? The question arises because an organisation I’m associated [...]

Read the full article →

Surviving Sales Management

Sales Manager

Sales Management can be both the best job in the world, and the worst. And working for sales managers can be fun, or frustrating. From both sides – the manager and the managed – Sales Management is a roller coaster ride, always with the risk of falling from the carriage. It’s not a lot of [...]

Read the full article →

← Previous Entries

Next Entries →