Regular visitors to our blogs will know sales strategy features strongly in our thinking, and especially as a fundamental component of Reengineering Sales Management. Our book explains in detail the why’s and hows of sales strategy, and even includes a template to get readers started on developing their own, to fit their business, in their [...]
Sales Strategy and How To Build One
Sales strategy includes all aspects of products, customers, value proposition, sales process and tools. It’s about who will buy what, why they’ll buy, and how they’ll buy. These articles focus on understanding the principles of sales strategy and how to implement them.
Why doesn’t the traditional approach to selling and sales management work so well any more? What can the modern sales professional do to stay relevant in today’s customer driven markets? Check out our eBook Reengineering Sales Management for ideas on how to embrace the new order of customer driven buyer/seller relationships.