At first glance Personal CRM seems an oxymoron, or at least terms put together by somebody who doesn’t really understand their meaning. After all, there’s nothing personal about ways companies implement Customer Relationship Management. The systems are intended to enforce control by accountants over sales and service functions.
Why Use a Personal CRM
Why would you use a Personal CRM, especially when the business has its own? Why would you go to the bother of duplicating all those contacts and projects and relationships? You should!
Who owns the relationship with the customer – you or your employer? What happens to all your knowledge and relationships when you move on?
Of course the network moves with you, but usually the data doesn’t. It stays in the companies CRM – unless you have your own copy in your Personal CRM, of course. Find out more with these articles and
Answers to Questions You Didn’t Know to Ask
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