Social Media Marketing

Why To Use Social Media Even When Its a Waste of Time

Business Internet

Image via CrunchBase Why we use social media when it seems a waste of time is readily demonstrated by a couple of real life examples – business benefit we achieved in the last 24 hours. More of that in a minute. First the background. Earlier this week we wrote Why Social Media is a Complete [...]

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How Social Media is Changing Everything As It Dies

Social Media Marketing

The Social Media tsunami which flooded the world over the last couple of years is rapidly coming to the end of its power, having changed everything. Selling in the post social media world needs new rules. Here’s my take on what selling will be like after the flood. It was exciting while it lasted, and [...]

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Why Social Media Is a Complete Waste of Time

Social Media Marketing

Working with Social Media is a complete waste of time for businesses. Nobody listens, nobody’s interested, nobody cares what you think, or say or do. In fact the majority of people who tried Twitter, or Facebook or Linked In, or Stumbleupon, or You Tube, or Digg pretty soon gave up on the whole idea. There’s [...]

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A Role for Social Media in B2B

Social Media Marketing

Image via Wikipedia Does Social Media have a role in B2B relationships? I’ve been trying to find a role which makes sense, and so far a definitive answer has eluded me. What do you think? There’s no shortage of Social Media consultants extolling the potential for the genre to add value to business relationships, and [...]

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Blogging for Your Business

Business Internet

Learning to blog for a business can appear a daunting prospect. It certainly did the first time somebody suggested it to me. What would I write about? Who would be interested. How would they find my stuff? And anyway school was a long time ago. Maybe my command of the language isn’t all it needs [...]

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Learning On-Line About Internet Rip-Offs

Business Internet

Learning on-line and distance learning took a big hit from the BBC this morning. The news programme reported on the number of people paying out money – in some cases £”,000s – for rubbish training courses. The package went to some lengths explaining “most distance learning offers are genuine” but that was just the producers [...]

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Bloggers Boring Blogging About Blogging

Social Media Marketing

Bloggers blogging about blogging are boring the crap out of me, and I imagine quite a lot of others. It used to be there were some generous souls sharing their secrets to help others exploit the new possibilities emerging from the Internet – or at least that’s the way it seemed. Their argument was we [...]

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Social Tools Not So Social Anymore

Business Internet

Image via CrunchBase Free software on the Internet has reached its sell by date, or at least that’s the implication behind Ning‘s announcement highlighted in Mashable’s post Ning:Failures, Lessons and Six Alternatives It seems the run away train of Ning’s success is screeching to a halt with a decision to focus the business on making [...]

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Making Twitter Marketing Make Sense

Social Media Marketing

Maybe you’re like me – really interested in the potential of Twitter as a platform for meeting people, making friends and influencing markets? Maybe you’re more like me – frustrated at the difficulty of getting heard above the noise, finding people interested in the same topics, and getting their attention? If so you’ll be interested [...]

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Seth’s Blog: Put a name on it

Social Media Marketing

Here’s a positive step to avoid the faceless bureaucracy that wants to take over your organization: Every new rule needs to be associated with one and only one person who is willing to stand up for it and explain it (to your people and to the public). “No swimming until 45 minutes after eating.” Really? [...]

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