Social CRM

Social Media – More Threat Than Opportunity

Social CRM

You can’t have missed the tsunami of social media hype that’s built over the last few months. Everywhere we look there’s mention of Twitter and Facebook. Even on breakfast TV they talk about what this or that particular celebrity has posted. This morning in the UK we had somebody complain about Sarah Brown, wife to [...]

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The Fall and Rise of the Sales Rep

Social CRM

Companies that rely on processes and numbers will be driven to commodity status. Whereas companies that build relationships will differentiate and prosper.

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Relationships Are My “Running Shoes”

Social CRM

In selling I don’t need to be the prospect’s brother in law to get an edge. I just need to have more of a relationship than my competitors.

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Find Us Wherever You Hang Out

Social CRM

So we’ve set up a new group on Linked In as a place where we can swap stories etc.

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