Business on the web

Infotainment Sales Strategy

Infotainment captures buyers’ attention – it’s different to all that dry benefits marketing speak. Amusing and informing at the same time. That’s the winning strategy for today’s content led selling. There was a time when the sales rep‘s first responsibility was knowing new jokes, and who to share them with. This customer would laugh like [...]

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Getting Heard Above the Noise

Business on the web

Did you try building an Internet presence and give up, put off by the need to be extrovert? Quite a number of the guys we do business with did exactly that. It’s hard to be brazen and shout when our culture dictates we be modest. That’s where the social media revolution falls down. It’s counter [...]

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Whats the Best Way to Make Money on the Internet

Business on the web

I won’t be the only person who thinks this is an interesting question, and probably much more interesting than the stock answers all those MLM schemes come up with. So, if like me, you believe 95% of those claiming to make millions are exaggerating you might enjoy this particular piece of research I discovered. And [...]

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Making the Internet My Front Office

Business on the web

Is your Front Office the Internet? If not you might want to think about making it so. We’ve spent the last year putting ours out there, and it’s paying dividends by the bucket load. OK so maybe you think it’s all a bit techy, or too much work, or just a little intimidating but let [...]

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It’s Simply About Being Organized

Business on the web

My mother’s just thrown her Microsoft Office for Dummies in the trash can! To be honest she’s never really used it, because she’s only ever used the most basic features of Outlook Express and Word. And now she’s found the new world, she’ll never use those again. Over the weekend I set her up with [...]

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Exciting New Service for Entrepreneurs and Start Ups

Business on the web

This is really quite special and something every entrepreneur should take a look at. I’m not sure about you, but I get tired paying those outrageous fees to lawyers, accountants, consultants etc. Now we have a choice. We can join this new service and get support from on-line consultants for a fraction of the cost [...]

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Is Their CRM Spying On You?

Business on the web

The way businesses bring totally new, and totally useless technology products to market never ceases to amaze me, and especially when there’s a lot of marketing money behind it. I suppose they get away with it because there are some truly inept buyers out there. But they never last. It’s a bit of a joke [...]

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