The world’s full of management and business strategy books. Sometimes they really change the way people think e.g. Re-engineering the Corporation. Others just look impressive on shelves in the office.
One of the best guides to the best books is the Harvard Business Review. When a book’s based on a paper published in the review, it’s usually worth attention. Blue Ocean Strategy is further proof of that statement. Read full post »
The avalanche has started.
What avalanche? Big brands starting to use the Internet to reach, influence and create loyalty in their small business customers!
Several phenomena are merging.
1) Big brands can no longer control demand and supply through their distribution channels. They’re being commoditised by Internet enabled competition.
2) Their big customers are disaggregating. Knowledge workers are exiting the corporate structures to set up their own businesses.
3) Social networking and Conversational Marketing are creating new models for communication.
4)Customer expectations are moving from simple supply to value add.
For big brands the old rules don’t work so well anymore, and they’re having to find new ones that do. Their answer - Internet enabled value added services. Blog’s, Wikis, forums, applications. All targeted at winning over the small businesses. Read full post »
