Web 2.0 for Business
The avalanche has started.
What avalanche? Big brands starting to use the Internet to reach, influence and create loyalty in their small business customers!
Several phenomena are merging.
1) Big brands can no longer control demand and supply through their distribution channels. They’re being commoditised by Internet enabled competition.
2) Their big customers are disaggregating. Knowledge workers are exiting the corporate structures to set up their own businesses.
3) Social networking and Conversational Marketing are creating new models for communication.
4)Customer expectations are moving from simple supply to value add.
For big brands the old rules don’t work so well anymore, and they’re having to find new ones that do. Their answer - Internet enabled value added services. Blog’s, Wikis, forums, applications. All targeted at winning over the small businesses. Read full post »
