Bloggers blogging about blogging are boring the crap out of me, and I imagine quite a lot of others.
It used to be there were some generous souls sharing their secrets to help others exploit the new possibilities emerging from the Internet – or at least that’s the way it seemed.
Their argument was we shouldn’t be taken in by those MLM schemes and SEO experts. All we needed to do was read their insight, translate it to our particular markets and get on with writing great content. The biggest secret was avoid boring blogging. Mr Google would look after traffic provided the content was sufficiently engaging.
That was before the sting. Having sucked us (me at least) in they started with the sales pitches. The first one was for the WordPress template. Next up came the insider group – only $49.99, per month. And then there was the SEO tools – guaranteed to optimise the great content for search engines and only $99.99 per month.
It was all very entertaining, for a while. At first it was exciting – so much potential so easily harvested. Then it became laughable – blatant pitches suckering the pilgrims. Today it got really boring.
Unfortunately I subscribe to updates via email from one particular outfit. Today’s article explained how the author had become an expert blogger (implying fantastic rewards) in as little as 6 months. How did he do it? Reading blogs about blogging and using the tools of course.
These boring bloggers are no different to the MLMers and Product Placement reprobates. They’ve just been better at masking their schemes.
Worse, the rubbish they publish gets propogated by newcomers who repeat the mantra – it’s easy to be successful blogging, just write great content, build a following of 1,000s, write a book on how to be a master and sit back enjoying the money.
I’d rather believe those idiots punting that stupid Trump network.
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