Google Buzz for CRM

Just to prove how wrong I can be, here’s a confession of failure and another stab at proving the same point.

Back in November I posted Sales and CRM with Google Wave. That was me being ever enthusiastic about the latest technology. The potential for conversation with that technology blows my mind. As usual my excitement gets in the way. Blinded to past experience we’ll grab the latest idea and make it work.

Except we don’t. Regardless of how much it engages me, the test of any idea is how it engages others, and for us at least Google Wave tanked. Nobody wants to use it. The reasons are irrelevant. Only facts count.

Now we have another opportunity for communicating with our users – Google Buzz. On the face of it more acceptable to the masses than Twitter. Easier to use because of the integration with Gmail. More usable because there’s no 140 limit and multi media.

Excites the hell out of me!

BUT – Will busy people who won’t use Twitter, Friendfeed, Facebook, LinkedIn or a bunch of other tools find themselves sucked into Google’s version of the social web?

UNLIKELY – We’ll give it a try but this time with realistic expectations.

The side benefit is SEARCH. Regardless of what others say we’re convinced Mr. Google indexes everything he sees and being there is a lot better than being square. So we’ll push stuff out over Buzz.

Content is only King when people can find it and Mr. Google still controls that particular dimension.

What do you think? Is Buzz the new Twitacebook? Or is it the new (yawn) wave?

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Tagged as: Facebook, Friendfeed, Google, Google Buzz, Google Wave, Multimedia, Social web, Twitter