The Worst Kind of Sales Coaching

Sales Coaching like this can be dangerous when it influences people looking for straight advice about how professional sales skills.

There’s more garbage talked about sales skills than there is about sex, or making money with your blog, or social media marketing. It’s all crap and winds me up because there are some unfortunates out there getting their heads filled with ideas which will make them poorer sales people, in more ways than one. This stuff is positively dangerous. Here’s a list of the Sales Coaching headlines from a single email newsletter I received last week.

Buy a special training kit that’ll sharpen your sales skills in 30 minutes – get warmed up for that do or die call?

Learning the B.I.G Business Lesson.

6 Simple Steps to Increase Quality Leads and Increase Sales – Build Your Own Automatic Selling Machine.

3 Radical Changes in the Way People Buy Today

Sales Meetings That Engage – Please include me.

Pride of place goes to:-

The 800-Pound Gorilla of Sales: How to Dominate Your Market.

The people who write this drivel have one thing in common. They’re all morons. Stupid, because they think their customers are even more stupid. If there’s one thing worse than sales coaching like this garbage, it’s some idiot putting it all of on one page.

Here’s one piece of advice that’s very simple to understand, and free.

When selling always assume prospects are smarter that you. Treat them like smart people and they’ll look for your guidance – after all they’re smart but you are the expert in your field. On the other hand if you treat them like morons, they’ll know they’re talking to one.

Don’t believe me? Ask yourself how you like to be treated when its you doing the buying. Afterall – you are the one with the check book in your pocket.

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