Front Office Box

There’s more garbage talked about sales skills than there is about sex, or making money with your blog, or social media marketing. It’s all crap and winds me up because there are some unfortunates out there getting their heads filled with ideas which will make them poorer sales people, in more ways than one. This stuff is positively dangerous. Here’s a list of the headlines from a single email newsletter I received last week.

Pride of place goes to:-

The people who write this drivel have one thing in common. They’re all morons. Stupid, because they think their customers are even more stupid. If there’s one thing worse than being the source of garbage, it’s being the one who decides to put all of this on one page.

Here’s one piece of advice that’s very simple to understand, and free.

When selling always assume prospects are smarter that you. Treat them like smart people and they’ll look for your guidance – after all they’re smart but you are the expert in your field. On the other hand if you treat them like morons, they’ll know they’re talking to one.

Don’t believe me? Ask yourself how you like to be treated when its you doing the buying. Afterall – you are the one with the check book in your pocket.

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January 27th, 2010 - Posted in Sales Coach  |  Add a Comment