Selling is Easy

Selling is easy, it’s the learning to sell that’s hard.  Exactly the opposite of everything those courses and books tell us.  They claim learning to sell is easy, with their ideas, and selling is hard without them.  If I sold sales training, or books with the silver bullet answer I’d be saying the same thing.  “Buy my really easy training to be great at something that’s awfully difficult – only $19.95 (or $999.50) for something to make you successful, forever”.

A proposition so cool I want to buy it myself.

The truth is everybody who’s tried knows the answer to success in sales can’t be found in books, or training courses.  If it did the world would be full of great sales guys. Nobody would pay decent money to hire them.  Sales jobs would be like valet parking.

And it isn’t! Having fun making money takes a lot of learning to sell.

Here’s the problem.  We all have a unique personality.  All of our customers have unique personalities.  Every sale is unlike anything that’s gone on before.

To be great sales guys we have to find that particular magic – the one which works for us.  And the only way we can do that is by trial and error – getting it wrong more often than getting it right.  That’s why the training is hard. It’s on the job, learning from mistakes.

Once we’ve done the learning the rest is easy.  We now know we can’t sell to everybody in any circumstance, so we start focusing on the deals we can win.  That’s when it gets to be easy to have fun and make money doing the job.

We’ve written hundreds of articles in this blog passing on the lessons we’ve learned over the last 30 years about how, and how not, to have fun making money selling.

Check out some of our ideas which you’ll find in these categories:

• Sales Coach
• Sales Manager
• sales qualification
• Selling Consulting
• Selling Price

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