We all make mistakes. Admitting that isn’t something we’ll relish but it’s important. Otherwise we can’t improve. Which are the biggest mistakes you make when selling?
Here are mine 
But there’s one mistake I learned not to make a long time ago. I never pretend to be somebody else, the way those sales coaching books suggest.
To me the most important rule in selling is be yourself. Prospects recognize duplicity in a heartbeat. If I try to do it somebody else’s way they’ll mark me down as untrustworthy and they never buy from people they don’t trust. To me Selling is About People
How about you?
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